Mcgraw Hill Reading Low Cost Macmillan Mcgraw-hill Reading :TEACHER'S EDITION /FLORIDA EDITION

Mcgraw Hill Reading See Macmillan Mcgraw-hill Reading :TEACHER'S EDITION /FLORIDA EDITION Details

List Price : Price : $87.33
as of 2012-09-27 11:19 AM

Top 5 Marketing Recession Proof Strategies - Make More Money No Matter What the Economy Does

Cut Backs.Because of the recent economic difficulties many small business or home based business owners look to their marketing campaigns to make come budgetary cut backs.However, historical data indicate that cut backs in marketing can be difficult to recover from even during the recover period.Keep reading and I'll share five marketing recession proof strategies that can boost your business.Recession Marketing.A study published by McGraw-Hill Research followed 600 companies spanning 16 different industries for five years studying their marketing, recession included.The study's data indicate that the companies who either maintained or increased their marketing budget spending had 256% sales growth as compared to those companies who cut back their marketing spending.Actually, those who did cut back their marketing had only a 19% growth during those same five years.Step Up Your Game With These 5 Strategies.1.The answer is not to make cut backs but rather to make sure you aren't wasting any of your marketing budget.You first have to have a measurable marketing method that will allow you to determine cost per lead, cost per sale and lifetime value of a customer.To not have these data is akin to throwing your money out the window.2.Provide solutions to your leads using your copy to preemptively address their concerns.During tough financial times consumers are more careful about where they spend their money.Address these financial concerns directly and before your lead is able to identify those obstacles.3.Review your UPS (Unique Selling Proposition).Does it really set you apart from your competition? Does it explain how your business will benefit your leads? Develop a powerful USP and pull your leads into your personal story.Remember, today's consumers respond much better to a personal touch than a hard sell.4.Buy low.That is, look for specials, sales and bargains from your marketing campaign providers.Take advantage of price cuts in printing, leads lists, media costs and shipping.5.Consider new media outlets such as direct mail campaigns, radio ads or even local television commercials.Send your newly strengthened USP out into the world using every marketing avenue you can afford.Opportunity for Growth.Although consumer spending changes during times of economic recession people will continue to spend money.Take advantage of these spending changes and use a preemptive approach to grab your leads' attention.Turn your efforts to marketing recession proof campaigns and start boosting your business growth today.

More detail about Mcgraw Hill Reading

Should You Write a Long-Copy Ad or Keep it Short?

Okay, you're ready to write the ad of a lifetime.The one that will pull like crazy and leave them begging for your product like Somalians for food.So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that's stuffed with information?Rules vs Studies .The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).But the fact is, readers will read a long-copy ad.One McGraw-Hill study looked at 3,597 ads in 26 business magazines.What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforcing the decision to buy.Another ad for Merrill Lynch crammed 6, 450 words into a single New York Times page.It pulled over 10,000 responses--even without a coupon! The truth is, the reason people read ads has nothing to do with copy length."Nobody reads long ads." and other urban ad legends .People shun too many of today's ads--long or short--because several misleading myths have stubbornly remained with us.Things like "negative headlines are a downer since people want to feel good when reading your ad." Or "show the product or they'll never know what you're selling." Then there's the stuffy axiom, "there's no place for humor in business advertising." Or the ubiquitous saw, "all your ads should look the same, blend in or be swallowed up." The list goes on and on.Presented with unabashed hubris by the high priests of advertising.The basic fact is, ads really fail for three reasons.Your ads are all about you .You're telling customers what you want to hear, not what they want to know.Impressive sounding features are fine to motivate your sales force, but your customer is only interested in one thing. "What's in it for me?" This offense is particularly egregious in business-to-business advertising, which is infamous for its addiction to phrases like "the XP90 does it all" or "now with Duo-Pentium Processor"--without a hint of what these features do.Also contaminating many of today's ads are such chest-pounding headlines as "Taking the lead," "The promise of tomorrow, today," or "A tradition of quality." They sound good but say nothing.Your ads are boring .You've got to break the boredom barrier--big time.Many ad gurus say blend in, be one of the pack and survive.No wonder so many ads look alike, proudly showing big pictures of their products, or worse yet, featuring a giant photo of the company's CEO--usually with a caption that's been scrubbed clean of originality or compelling information.If you want people to stop and read your ad, you have to make the ad more interesting than the editorials in the publication you're in.Give them real news, a fresh new way to look at what you're offering them.Stand out from the crowd.Start trends, don't follow them.One of the most interesting car ads I ever saw showed the car only sparingly; instead, it featured an animation of a human heart beating furiously to the soundtrack of an accelerating engine.Breakthrough stuff.Your ads don't make human contact .They're not reaching readers on an emotional level.We all want to be liked, appreciated and loved.We want to feel secure in our lives and our jobs.So be a mensch.Create ads that touch the soul.Use an emotional appeal in your visual, headline and copy.Don't just show a car on the road; show the guy captivating his sweetheart with the car.If your buyers were on the moon, would they care about your car's styling? No.They'd get an ugly, crawly vehicle that got them from crater to crater.Selling computers to business? Show the guy getting a raise or promotion for selecting your latest model.You're selling the emotional end result, the human need-based bottom line, not a box, or vehicle with four wheels and an engine.So if you're struggling with the notion of whether to write a long- or short-copy ad, you can do both and still get results.The key is not length or lack of it, but information, interest and involvement in your customer's needs.These are the ingredients to creating a successful ad.

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading Affordable McGraw Hill Reading Practice Book Grade 2 [Paperback]

Mcgraw Hill Reading See McGraw Hill Reading Practice Book Grade 2 [Paperback] Details

List Price : Price : $133.70
as of 2012-09-26 11:19 PM

Listening Is A Cinderella Of Relationship - Causes Of Poor Listening

Listening well is as powerful a means of communication and influence as to talk well.-John Marshall.Listening is an indicator of openness of mind.It prepares the ground for understanding and solving of issues.Listening helps one gather and imbibe a wide array of information.A careful listener has the influence to enlist cooperation of the all those who are part of the problem.No knowledge is added when one talks but listening adds new knowledge.Listening touches hearts.A listener is a part of solution, and never a part of problem.Words have no meaning but people have, which can be understood only when one listens.A witty maxim "A wise man listening to a fool will learn more than a fool listening to a wise man" explains clearly the importance of listening.Provision of two ears and one mouth to a human being symbolically explains the importance of listening as double that of speaking.The average time spent on listening is 53% while that spent on writing, speaking and reading together 47%.Ironically, all the training programs are usually focused on the latter and almost little on the former though it is critical and occupies a major chunk of communication.The Importance of Listening in Organizational Communication.While listening is very important for inter personal relationships or social life, it is more important for all those running the organization while pursuing its goals.Organizations run not only on the rails of information with all diverse dimensions, but also on the emotions and non-rational human angles.Grasp of full range of information and proper treatment of human expectations are possible with best listening only.One would set out on learning best listening skills only when he is convinced about the importance of listening.Now a discussion is attempted on the importance of listening.Meenakshi Raman and Prakash Singh (2006, pp.90-91) have enumerated the benefits of listening for the leaders and teams.A) Listening helps know the organization.B) Listening helps in making better policies.C) Listening mollifies complaining employees.D) Listening is important of the success of the open-door policy.E) Listening helps to spot sensitive areas before they become explosive.F) Listening forms a bond of respect.G) It increases accuracy, confidence and productivity.H) Innovative solutions evolve through listening.Listening helps one get fairly complete information, which is not the case with poor listening.Poor listening acts like piece of cloth with many holes in it.A problem with more than one dimension can be sorted out only when the information about all the dimensions of the problem is taken.Full understanding of a problem is just one step from solving it.Listening is a tool for understanding.And establishes the missing links of the problem.A solution based on half information would either fail to work or may not last longer.Listening helps planning for future and formulating better policies.Listening gives clarity and accuracy about the problem and also gives confidence to those involved.Try this technique of attentive listening on all unresolved issues and see the difference.Listen to all points and all parties to the problem and you would see the solution instantly.The listener can gather cues about future problems from the way the presenters gesticulate or speak out their minds.A discerning listener not only gets full information about the current problem but also enough signals about the future problems.Due to full grasp of issues, efforts to solve problems can be launched much before the problem becomes too unwieldy if one listens properly.Listening gives non-verbal cues about the speaker's original intention of the message.An attentive listener makes out the real and complete meaning of what the speaker is communicating.The speaker's tone, facial expressions, gesticulations etc, which the listener can read effortlessly, would either confirm fully or contradict what the former says orally.This is why people would travel thousands of miles to communicate in face-to-face situation, though the same can be done on phone or fax or videoconference.In the face-to-face communication where full attentive listening is possible, not only the full grasp of the problem is had but the attitude of the parties about the issue is also known to each other.Listening establishes bonds of trust and respect.Problems and their solutions depend very much not only facts on pure facts but also non-factual dimensions like emotions, respect, affection etc.Listening dissolves the defensive attitude of the other party.Active listening spawns respect in the other party and may relent in doubting.Listening makes complaining employees retrospect and soft to the issue and listener.Listening, in a way, reduces tensions.Even when no solution is found, the listeners are empathized with, since they perceive that everything what should be done was done.Besides this, listening motivates the speakers to say goods things and take immediate actions on what the listener suggested.Causes of Poor Listening.There are several and varied reasons for poor listening besides lack of awareness that listening is important.Dan Bobinski, (Seven Deadly Sins of Not Listening http.//www.Hodu.Com/not-listening.Shtml) has summed up seven deadly sins that lead to poor listening.Filtering, second-guessing, discounting, relating, rehearsing, forecasting, and placating contribute to poor listening.Filtering refers to listener's acceptance of what is palatable and rejection of what does not suit him.Second-guessing is looking out for hidden motives.Discounting is born of disrespect for the speaker and derides at the content.Relating is imbibing which has references to the listener's experience or background and missing out the rest as useless.Rehearsing is being busy with thinking about what to say when the speaker finishes his point.Forecasting is thinking very much ahead about an idea given by the speaker.Placating is agreeing with what everyone else says in order to avoid conflict, the result of which is missing out understanding.Similarly, Prof.Mathukutty ( 2001, pp.68-72) has identified nine contributors to poor listening.They are.1) inadequate language.2) difficult physical conditions like external disturbances.3) non-serious listening.4) lack of interest.5) antipathy towards speaker.6) over-enthusiasm for speaker.7) lack of confidence.8) impatience.9) strong convictions about the topic.Prof.Asha Kaul has mentioned eight deterrents to listening process.Lack of interest, ego, preoccupation with self, shuttling between past and present, fear, preconceived notions, feeling that he already knows (familiarity trap), and stress.We will discuss the most prominent reasons for poor listening in the following paragraphs.Mismatch between thought speed and speaking speed. A mind (of any human being while he is listening) can process 400 words per minute whereas a human being can speak only about 125 words only.During this free time gap available to the listener's mind, it wanders away into other topics since it has idle capacity and get distracted from the speaker's topic.This is one of the reasons why the mind wanders fast from one subject to the other.Lack of awareness. While there are various and numerous training programs conducted for reading, writing and speaking, no training program is ever conducted for listening, which on an average constitutes more than reading writing and speaking put together in total communication time.Mistaken belief that others would expect you to solve their problems. It is an erroneous belief that others would speak to us only in expectation of some contribution and would solicit us to solve their problem.But a few may solicit some help but majority want to share their feelings, achievement, grief, information etc.It is better to listen with an open mind than turn a deaf ear.Installation of filters. Communications come from different angles with different kinds of inputs.An individual neither has the capacity to absorb all nor is it useful to take everything that comes.Hence, an individual innately sets up filters in his mind to attend to some and disregard some by sifting through the information that comes.In the process of disregarding the presumably useless matter, he may turn ear to some useful information also.Secondly, the filter has another form when the listener thinks that he knows the topic and nothing much is left to learn from the speaker.This condition is known as closed- mindedness.In this condition also, the listener fails to get what is communicated.In such situation, he would only engage his mind in forming criticism or to deny the speaker's opinions or framing his argument as opposed to that of the speaker.It is how he misses the point.Thirdly, the speaker may already have an opinion about the speaker.This condition is known as premature evaluation.If it is a negative opinion, he would close his mind and miss the point.If he has a highly positive opinion, he may show over-enthusiasm to confirm his impression and thus may miss the point.Fourthly, some individuals have a low opinion about them and take any input as an attack on their weaknesses.They would not allow the information to come and remain busy in defending themselves.Distraction. The listener is distracted from the topic due to external disturbances, poor public address systems, disinterested co-audience etc.Certain personal factors like disturbing situation in the family etc also would distract the listener.All these distractions are attributed to 'noise' surrounding the listener.Lack of interest. If the listener has no interest in the topic or the speaker, he cannot listen.Inadequate language. The inadequate language of either the speaker or the listener would hinder the listening process.The language of the speaker should match that of the listener.Bad listening habits. Listener fails to get the point of the speaker as a result of his poor listening habits.These habits also constitute barriers to listening.If the barriers to listening, some of which have been discussed in the preceding, are person- specific and if an individual practices them continuously, they become habits.A brief mention of them is made here.1)Labeling the topic as uninteresting just by getting to know the title of the topic drives a person away from the important points.2)If the delivery is found to be poor, one may jump to the conclusion that topic is not worthy of listening.3)If one gets over-stimulated and angry about one or a few disagreeable points, he would miss the rest of the topic.4)Some persons concentrate only on facts and but not the principles that underlie such facts.5)One habit of listening is looking for logical order in the presentation.But some speakers don't appear to be orderly though they make strong points, which may be missed out if one is too concerned about the order.6)Some individuals pretend attention, though their minds are elsewhere and thus missing the points.7)Some listeners tend to create or tolerate distractions, which will not allow him to get the meaning intended.8)Some persons try to follow the easy points and evade the difficult ones, which may actually connect the whole.9)The attitude of criticizing the speaker or his delivery obstructs the listening and understanding.10)Some people wait to catch and attack the speaker when the speaker's views are contrary to those of the listeners.11)Another similar habit is that some people are busy rehearsing what they have to say without listening to what is being communicated by the speaker.All the aforementioned barriers present themselves along the stages of the process of listening.Familiarity with the stages of listening and the concomitant pitfalls would help one get over them while listening.

More detail about Mcgraw Hill Reading

Gracian and Gordon's Books: A Compilation of Quotes

Quotes offer readers good tidings.They help create new thoughts and a happy profound life.Quotes are like sets of standards, plans, and vision for a successful life.They are like a set of good teachers and a council of wise men around us.They bequeath profound opinions, workable procedures, and a spark of prudent leadership qualities.From all walks of life -wise men and women, philosophers, educators, writers, saints, presidents, heroes, leaders and ordinary workers, drop us a life and example worth remembering.They become to us a living stream of hope and challenge.1."The Art of Wordly Wisdom by Baltasar Gracian" weaves a set of oracles.It is written three hundred years ago by the Jesuit scholar.It is translated by Christopher Maurer.Christopher Maurer is the editor and translator of the works of poet Lorca.2."The Quotable Writer," is another book of quotes.It is, however, a compilation from several other authors.It is published by McGraw-Hill Books.William A.Gordon is the editor.These two books are reader friendly.The texts come beating with the day to day affairs of life.They can be easily memorized because they suggest rich thoughts and revelations.With regard to the writing quotes; the quotes could apply to aspiring or professional writers.They spark writing prompts and exciting reflections.The "Maxims and Reflections" of La Rochefoucauld are similar to Gracian's.It was noted that La Rochefoucauld learned from it from the salon of his friend Mme.De Sable.The Oracle has been spoken in many tongues.Today, a lot of books come out like the compilation, list, anthology, among others.These are done to preserve history and literature.As long as the the author or writer is annotated, the work is acceptable.Authors and editors try to explore and create new forms of reading materials to cater to the readers.Moreover, they're compiled to make it easy for the students and busy professionals to do research work and updates.Quote books are very popular today, even online.The messages the quotes give are short and profound, so they are used from time to time.But please, don't forget to mention the writer/author and respect the copyright laws.Finally, as to a quote the world needs today. Gracian's quote about discipline "Always behave as though others were watching.".Many quotes about life tell about life deeply.If we study each quote closely, most of them speak about love, discipline, and success; each written by the writers to push forward a person's quest for meaning, light and progress of the human race.

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading The American Vision, Student Edition On Line

Mcgraw Hill Reading See The American Vision, Student Edition Details

List Price : $115.08 Price : $115.08
as of 2012-09-26 11:17 AM

Product Description

Put the work of a Pulitzer prize-winning author in your students’ hands every day

The American Vision boasts an exceptional author team with specialized expertise in colonial, Civil War, 20th-century, and Civil Rights history. The full panorama of American history comes alive through their vivid and accurate retelling, and the co-authorship of National Geographic ensures that the program's new maps, charts, and graphs are correct to the last detail.

When to Use LinkedIn and When to Use Twitter to Pitch the Media

Every generation says "we live in strange times." But even previous generations would have to look at 2010 and admit that we are in the midst of fundamental shifts in media, technology and communication.It is no longer significant to point out how people are relying more on social media and less on print and broadcast media, or that advertisers are shifting dollars rapidly from traditional media outlets to search and social media.This information has trickled down to even the least savvy professionals.But in spite of all this, there is still this perception that somehow broadcast and print media are more legitimate, especially to marketing and communication folks.Businesses love to see when people on Facebook make wall comments and those comments drive Web site traffic and that traffic converts to business.Or when getting ReTweeted results in their store filling up with customers.Or when a blog post helps them get a call back from a prospect.The thing is, there is nothing like seeing your name in print.Even if those 500 media pickups from your online press release drive a lot of new business, there is just a "something" about seeing your name in the business section of the local paper, even if it can't be tracked, measured or attributed to a single sale.Now here it the challenge.Every week there are two fewer newspapers in the US.Magazines are going from weekly publication schedules to monthly, or going entirely online, or just going away.Reporters are being laid off.There are fewer places to earn print media.And if you're like most marketers, you hear that reporters get so many phone and e-mail pitches, they don't bother reading most of them.But.They do use Twitter and LinkedIn to find sources and post queries.The next question is, "okay that is great, how and when do I use LinkedIn and Twitter to reach the media." Here are the ways to be the most successful in your efforts.Twitter is about Just-In-Time communication with the media.Yes, you can and should Tweet your news releases, but don't expect a viral explosion over the announcement of your new Web site.Like so many other aspects of social media, the real value is in listening.Follow the reporters, editors and analysts you most want to reach.At the very least, you'll learn what topics that reporter cares about.If their main focus is on cloud computing, stop pitching them on why IT directors need social media policies.The real home run is when they send out those delicious urgent queries.When reporters need a source right now, they Tweet for it.Respond fast with a good pitch or source, and you're on your way to a great pickup.LinkedIn is about Just-In-Case communication with the media.By building a descriptive LinkedIn profile, you make it easy for the media to find you.Are you a CTO at a midsized company in California? Make sure to use those clear precise words in your LinkedIn Profile.Think like a reporter.If they need to talk to the president of a retailer in the home improvement business, what keywords are they likely to use? Okay, that helps them find you.Now let's be proactive.Any time you meet with, talk to, hear from or have any real life connection to a reporter, find them on LinkedIn and connect with them.Today's LinkedIn connections are yesterdays' Rolodex.By having that relationship built with a reporter, you have access to her via a direct channel when you need to get a story out and they have access to you when she needs a source.

More detail about Mcgraw Hill Reading

Book Review: Influencer

Book Authors. Kerry Patterson, Joseph Grenny, David Maxfield, Ron Mcmillan, Al Switzler."Influencer" is the idea to change anything.It tells about moving people, inspiring them, and succeeding.It has two parts divided into ten topics.Part I shows the power to change anything and Part II gives the six sources of influence 1) Make the undesirable desirable 2) Harness peer pressure 3) Design rewards and demand accountability 4) Surpass your limits 5) Find strength in numbers 6) Change the environment.Authors through careful research and study combine their knowledge with experts sharing principles and strategies to help expand a sphere of influence and change lives for good.Hopkins, Silbert, and Sabido with other scholars like Albert Bandura present case studies.True-to-life incidents are shown as patterns for vital positive behaviors.Texts used are easy to understand with a spontaneous flow of vivid explanation and concrete case studies supporting details in every chapter.A summary is presented to remember relevant details.Topics highlight making the undesirable desirable by overcoming reluctance and resistance by connecting to values.Surpassing limits requires skills.It says "Over invest in learning how to master skills and emotions." Overcoming habits and developing complex and interpersonal skills tie with ability.Proficiency comes with deliberate practice as well as the ability to manage emotions that significantly increase the chances for turning vital behaviors into vital habits.Finding strength in numbers is the social ability that reminds the power of the crowd.Check the following points from "Influencer".1."There are three kinds of men. ones that learn by reading, a few who learn by observation and the rest of them have to pee on the electric fence and find out for themselves," says Will Rogers.2.Link into people's view of who they want to be.3.Don't let people minimize or justify their behavior by transforming humans into statistics.4.There's hope for everyone.5.Break mastery into mini goals.6.Prepare for setbacks, build in resilience.Interpret setbacks as guides and not as brakes.For example.."Aha! I just discovered what doesn't work.".Not.."Oh no! Once again I'm an utter failure.".The book is copyright 2008 by VitalSmarts, LLC and published by McGraw-Hill Books."As it turns out, it's the desire to be accepted, respected, and connected that really pulls at human heart strings.And as far of the rest of us are concerned - managers, parents, and coaches - learn how to co-opt this awesome power, and you can change just about anything.".

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading Compare Prices For Tesoros De Lectura, A Spanish Reading/Language Arts Program, Grade 1, Coleccion Un Paso Mas: A Nivel On Level Leveled Readers (1 Of 30)

Mcgraw Hill Reading See Tesoros de lectura, A Spanish Reading/Language Arts Program, Grade 1, Coleccion Un paso mas: A Nivel On Level Leveled Readers (1 of 30) Details

List Price : $184.80 Price : $68.55
as of 2012-09-25 11:16 PM

Product Description

Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading. These leveled readers offer student access to a variety of genres on their instructional level. the nivel inicial level, A nivel level, and nivel avanzado leveled readers give teachers the tools they need to address the individual needs in the classroom. Matches student to text, Reinforces core skill ans strategies, Includes literacy activities and comprehensive questions.

Lean Medical Care

When I was 21, a pickup truck backed into me, knocking me down so hard that my glasses fell off and a class ring I was wearing flew off.I didn't think much about it, but later in life I started having some back problems.A friend referred me to a chiropractor.I've been going to him for 15 years about twice a year when I get jammed up.He straightens me out.Recently, I called for an appointment but he was out of town.His voicemail referred me to a nearby chiropractor.I called and made an appointment.While the treatment to straighten me out was pretty much the same, the experience was magically different.The new chiropractor runs a lean practice; my existing chiropractor runs a mass production one.Current Chiropractor's Process.My existing chiropractor has you sign in and fill out a sheet describing your symptoms which takes five-to-ten minutes.His assistant then leads you into one of three examination rooms, where you wait.In essence, he has a batch size of three.After the treatment, the doctor spends a few minutes filling out paperwork to be added to your file.A typical visit takes about an hour.I didn't realize how unsatisfactory this was until I visited the new chiropractor.New Chiropractor's Process.I arrived a few minutes before my appointment expecting to have to fill out some paperwork.Instead, the doctor was ready and I was immediately led into her single exam room.She asked me a few questions and then started the exam.When she finished the treatment, she immediately turned to a computer terminal and using a touch screen, entered her notes about my treatment (in essence an electronic medical record which means little filing).She asked me to fill out some basic paperwork on my way out.She suggested I do a followup with my chiropractor in about a week.I was in and out in 15 minutes.I couldn't believe it.And she was $12 cheaper! Then I realized that she has a much smaller office (fewer exam rooms), so her fixed costs are lower.She uses electronic medical records, so her filing room is much smaller.I knew I had to get another glimpse into this operation.So, since my chiropractor was still going to be out of town, I scheduled a followup visit.The following week, I walked in as the new chiropractor was finishing with her current patient.I was immediately led into the exam room.We talked briefly about my progress; she adjusted my back; I paid and I was out in 15 minutes.Wow! Now that's my kind of patient care.With my existing chiropractor, I knew that if I arrived a little late, I'd still have plenty of time to do the paperwork and get in some reading.With the new chiropractor, I know that I'd better be on time.Her speed demands my timeliness without ever having to say anything, post any signs or sign anything.Time is Money!Medical care is no exception.My current chiropractor creates an assembly line with three patients in the queue at any time.Which means we have to wait 20-30 minutes in the exam room reading out-of-date magazines to fill the time while our back continues to spasm or be in pain.I realized that my medical doctor also has a waiting room and numerous exam rooms to create a batch of three-to-five patients.It takes an hour to see her as well, even if you go first thing in the morning.This new chiropractor understands the secrets of one-piece flow.One patient at a time, one exam room, and no "work" in process.Notes are entered immediately before you leave the room, not written on a piece of paper that needs to be filed.So am I going to switch chiropractors based on my experience? Let's examine the data I've collected so far..Current Doctor New Doctor 60 minutes 15 minutes.$12 cheaper!I figure my time is worth a lot.I can do a lot in 45 minutes that I can't do if I'm sitting idle in an exam room.What would you do?If you study any typical mass production doctor's office, you'll find that the doctor is always busy, but the patient is idle 90% of the time.To accelerate patient flow, you have to focus on the patient, not the doctor.You have to optimize the patient's time, not the doctor's.And when you do, you'll find that you get greater productivity and patient satisfaction, but you have to unlearn the mass production techniques of Henry Ford and embrace the simple principles of the Toyota Production System and Lean.The future belongs to those who embrace the principles of Lean and Six Sigma.Will your business be one of them?

More detail about Mcgraw Hill Reading

Constipation - What's Really Backing You Up?

It is incredible how many people are constipated these days.I remember reading a couple years ago in a book that the Emergency Room had changed their definition of constipation to not having a bowel movement in over 3 days because they were having far too many people coming in with constipation (Chek,2004).That's scary to think about that.First thing that is important to understand is that you should be having at least 1 bowel movement every single day! If you have a healthy digestive tract at least once per day is the minimum (Lipski, 2005).If you're going longer than this, or your stool is compact and hard to pass this means you're constipated.What qualifies as "compact"? Your stool should be similar to the firmness of cookie dough or tooth paste.Given that you're still reading this article I'm guessing you're having problems with constipation.It's been my experience most people don't invest their down time investigating constipation just for the fun of it.The great news for you is that for most people fixing up constipation isn't too difficult.I've never worked with a person who was constipated that didn't start having healthy bowel movements within 3-6 months.Typically for most within 2-4 weeks they start to get rid of their constipation with a few easy changes to their nutrition and lifestyle.If you are chronically or frequently constipated there are a number of reasons that you may want to get your bowel movements working properly.I have seen my clients who struggle with constipation experience some of the following changes through making nutrition and lifestyle changes. flatter stomach, disappearance bloating and stomach cramping, losing 2-4 pounds, acne and other skin conditions gone, energy levels sky rocketing, and a host of other great side effect.If that isn't enough to get your feeling really motivated about getting your bowel movements on track you can look at the fact that 1 in 14 women and 1 in 15 men will develop colorectal cancer in their lifetime (Colon Cancer Canada, ND).And this number is and has been on the rise for several years.Hopefully that fact makes these lifestyle and nutrition changes seem a lot easier to make.First thing you are going to want to test is how long it takes food to start to go from your mouth to the toilet bowl.This will give you an idea of how backed up you are.This test is incredibly complicated and expensive.Okay I lied it's actually only going to cost you a couple bucks.All you have to do is go to your grocery store and purchase some beets (real beats unprocessed, not canned).Okay now for the complicated test.Cook the beets however you like, bake them, boil them, whatever floats your boat.Eat the beets for lunch with whatever you normally would have.Then.Wait and see how long it takes until you have a bowel movement where you can see red in your stool.The beets will leave a stain of red in your stool and this will tell you how long it took to get from your mouth out the back door so to speak.Okay maybe the test isn't that complicated, but I'm simple guy I like simple tests.With my clients ideally I would like them to start seeing the beets 12-24 hours after they ate them.If it falls in this time frame your bowel movements are moving through you at a good pace.You will probably see the beets for 1-2 more bowel movements after the initial one, don't' worry this is normal.If you don't see them for over 24 hours you are defiantly backed up.Why are you constipated? Well everyone is different and there could be a number of different reasons why.First it might be a good idea to talk to your physician to make sure that there are no mechanical problems.If your physician gives you the all clear, I can tell you from my own experience working with people there are a few incredibly common reasons why you're probably backed up.1.Dehydration. This is the most common cause in my experience working with my clients.Most people tell me I drink plenty of fluids this can't be the problem.Stop and read all of this to make sure you are not dehydrated.First you should be drinking an ounce for every pound of body weight.I weigh around 150 pounds so the minimum water I should consume in a day is 75 ounces or around 2.5 litters.Now when I say water I mean water.Not beverages that contain water.I don't mean coke, sprite, juice, flavoured water, alcohol, coffee, tea, etc.I mean WATER.Caffeine also dehydrates you.Take out all coffee, teas, energy drinks, pop, etc.Even if it is "decaf" most of them still actually contain caffeine, just less of it than normal.So take them out of your diet.If you aren't going to take these out of your diet understand this is probably a huge factor if not the cause of your constipation.If you won't take them out of your diet at least increase water 250ml or a cup for every cup of those beverages you drink in addition to the ounce for every pound of body weight mentioned above.2.Processed Food. Most people this day and age have no idea what they are putting into their mouth.When was the last time you actually read all the ingredients on the label of any of the food you ate? Start reading the ingredients and pay attention to how many ingredients you can find that are some chemical you've never heard of! I could get someone with a PHD in biochemistry and they wouldn't know what the hell was in most of the food at our grocery stores.The thing is your intestines and liver don't' have a clue what the hell that "food" is either.This often times causes issues with people getting backed up.Start reading the labels of all the food you put in your mouth.If you don't recognize an ingredient that's listed don't put it into your body! Find an alternative food that you can actually read all the ingredients listed.Okay there you go, you have the two biggest causes of constipation.If you aren't doing those two things right now, start working on them.Once you've been getting enough water for 4 weeks in a row and once you haven't eaten any food with ingredients you don't recognize for 4 weeks see how your bowel movements improve.You can re-check your transit time using the really "expensive" and "complicated" test we went through above.If you're still not getting a healthy transit time or your stool is still compact and hard to pass then give me a call at (613) 818-5334 or shoot me an email at info@peaknutritionandhealth.Com to book a free consultation because you could have other more complicated barriers such as food intolerances, parasites, or fungal issues that are possibly related to your constipation.References Chek, P., 2004."How to Eat Move and Be Healthy." C.H.E.K Institute, San Diego, CA.Lipski, E., 2005."Digestive Wellness." McGraw-Hill Companies, New York, NY.Colon Cancer Canada, (ND)."Fast Facts on Colorectal Cancer." Retrieved from http.//www.Coloncancercanada.Ca/fastfacts_coloncancer.Php.

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading Discount English Skills With Readings With Connect Writing Access Card

Mcgraw Hill Reading See English Skills with Readings with Connect Writing access card Details

List Price : Price : $98.46
as of 2012-09-25 11:16 AM

Product Description

English Skills with Readings features John Langan's trademark crystal-clear explanations, along with his range of motivating activities and writing assignments that reinforce the four bases of effective writing: unity, support, coherence, and sentence skills. This edition of the book adds a variety of exciting new features to John Langan's proven approach, and reinstates much-requested materials from previous editions.

The Right Hook

Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News Nook.Do-it-yourself PR people often tell prospects that the print and broadcast media will interview you simply because you are an expert in your field.Actually, the cold truth is that you have to earn the media's interest by providing them with the kind of news hook that shows..* You understand what their audience values.* You have tied what you want to promote into what's going on in the world today.* You have read, watched, or listened to that specific media outlet and know how you would fit in.Before you approach a media outlet you must brainstorm why your news will be of high interest to their audience.This is your pitch, be it a verbal pitch or in the form of a news release.Putting a Story Together for the Media.Your news must whet the appetite and imagination of the editor, reporter, or producer so he can visualize the compelling story at the nucleus of your pitch.He needs to see at a glance how your news will play out on paper, radio, or TV, and how your news will appeal to the needs and interests of his readers.This means you must first find relevant, newsworthy story ideas and condense them into information packed, "user friendly" pitches and releases that will shout "great story" to the media professionals reading them.Piggybacking on a Holiday.Most people only consider 'traditional' holidays like Christmas as a news peg, but you will find thousands of other holidays in Chase's Directory of Events (McGraw-Hill).This is where professional organizer Eileen Roth found National Clean Off Your Desk Day and used it as a news peg to contact TV producers.Along with her news release, she included an information sheet listing her seven principles for a clean desk.For the price of just a couple of first class stamps, Eileen Roth got invited to appear on the Today show (twice) and Oprah.You can too!If you want to promote your business on national television, take a "can do" hint from Roth.Check out Chase's Directory of Events at your local library today.

More detail about Mcgraw Hill Reading

A Secret Home Based Business: Long Term Stock Investing!

I have a dear friend who is a medical doctor.I once mentioned to his secretary that it seemed to me that his ex-wife had really taken him to the cleaners in their divorce.His secretary very quickly and forcefully admonished me and explained that his ex-wife was the reason for his great wealth.I was fascinated when she described how his stay at home spouse has spent all of her free time learning to invest in stocks and turned their modest savings into a true gold mine!You can do the same if you will learn from the correct investment coach.Your learning should be multi-facetted.You should first learn what makes the markets tick by reading Dr.Bob Shiller's book "Irrational Exuberance".This prestigious professor of economics has done an extraordinary amount of research into what really drives the markets.Next you need to learn the actual mechanics of trading such as I teach in my comprehensive home study course that encapsulates over a hundred years of both trading skills and market knowledge.Once you have the knowledge under your belt then it is imperative that you develop the iron edged discipline needed to succeed in the markets.You can develop your knowledge of discipline and investment psychology through Dr.Van Tharp's home study course called "Peak Performance.".Always remember that investing is a game just like in the casinos.The more professional you are in your approach to the game the better you will fare.All professional gamblers spend their time mastering the games they play.Investing in the stock market is no different except that you do not have to leave your house to do it!Do not blind yourself into thinking that you are "stuck at home" because of child rearing or a disability.Open your mind to the possibilities that this new communication age holds.You can now invest in the stock market with the ease that thirty years ago was only possible working out of the house.Choose your investment teachers carefully and your success will by highly assured.I wish you the great abundance in your life that you deserve because of what you are and don't forget that happiness is found only in the precious present moment!RECOMMENDED READING..1.Kiyosaki, Robert; "Rich Dad Poor Dad", Warner Books, Incorporated, 2000, ISBN. 0446677450.2.Hill, Napolean; "Think and Grow Rich", Random House Publishing Group , 1976, ISBN. 0449214923.3.Tharp, Van; "Trade Your Way to Financial Freedom", McGraw-Hill Companies, The, 1998, ISBN. 0070647623.4.Shiller, Robert; "Irrational Exuberance", Broadway Books, 2001, ISBN. 0070647623.

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading Price Comparisons Mcgraw-Hill Reading

Mcgraw Hill Reading See Mcgraw-Hill Reading Details

List Price : Price :
as of 2012-09-24 10:07 PM

When to Use LinkedIn and When to Use Twitter to Pitch the Media

Every generation says "we live in strange times." But even previous generations would have to look at 2010 and admit that we are in the midst of fundamental shifts in media, technology and communication.It is no longer significant to point out how people are relying more on social media and less on print and broadcast media, or that advertisers are shifting dollars rapidly from traditional media outlets to search and social media.This information has trickled down to even the least savvy professionals.But in spite of all this, there is still this perception that somehow broadcast and print media are more legitimate, especially to marketing and communication folks.Businesses love to see when people on Facebook make wall comments and those comments drive Web site traffic and that traffic converts to business.Or when getting ReTweeted results in their store filling up with customers.Or when a blog post helps them get a call back from a prospect.The thing is, there is nothing like seeing your name in print.Even if those 500 media pickups from your online press release drive a lot of new business, there is just a "something" about seeing your name in the business section of the local paper, even if it can't be tracked, measured or attributed to a single sale.Now here it the challenge.Every week there are two fewer newspapers in the US.Magazines are going from weekly publication schedules to monthly, or going entirely online, or just going away.Reporters are being laid off.There are fewer places to earn print media.And if you're like most marketers, you hear that reporters get so many phone and e-mail pitches, they don't bother reading most of them.But.They do use Twitter and LinkedIn to find sources and post queries.The next question is, "okay that is great, how and when do I use LinkedIn and Twitter to reach the media." Here are the ways to be the most successful in your efforts.Twitter is about Just-In-Time communication with the media.Yes, you can and should Tweet your news releases, but don't expect a viral explosion over the announcement of your new Web site.Like so many other aspects of social media, the real value is in listening.Follow the reporters, editors and analysts you most want to reach.At the very least, you'll learn what topics that reporter cares about.If their main focus is on cloud computing, stop pitching them on why IT directors need social media policies.The real home run is when they send out those delicious urgent queries.When reporters need a source right now, they Tweet for it.Respond fast with a good pitch or source, and you're on your way to a great pickup.LinkedIn is about Just-In-Case communication with the media.By building a descriptive LinkedIn profile, you make it easy for the media to find you.Are you a CTO at a midsized company in California? Make sure to use those clear precise words in your LinkedIn Profile.Think like a reporter.If they need to talk to the president of a retailer in the home improvement business, what keywords are they likely to use? Okay, that helps them find you.Now let's be proactive.Any time you meet with, talk to, hear from or have any real life connection to a reporter, find them on LinkedIn and connect with them.Today's LinkedIn connections are yesterdays' Rolodex.By having that relationship built with a reporter, you have access to her via a direct channel when you need to get a story out and they have access to you when she needs a source.

More detail about Mcgraw Hill Reading

Boost Your Personal Bottom Line By Reading Career Books Before Preparing Brunch

Interestingly enough when I was at Barnes & Noble the other day, I noticed there was a whole aisle filled with career books, and advice on how to get a job.No, I am not looking for a job myself, but I found that rather intriguing.Consider if you will that with so many people out of work, or underemployed that folks are looking for the best strategies to find meaningful work.Okay so let's go ahead and talk about this for second shall we?Yesterday, I picked up an interesting book at the used bookstore for only one dollar with my trade-in.Although the book was written in 2007 it is fast-paced reading and actually had some really good insight.I appreciate that, because as I sit in Starbucks and talk to various folks around our community, I am amazed at how many people are either looking for a job, or would like to move up now that the economy is supposedly getting better.The name of this book is;."Rules for Renegades - How to Make More Money and Rock Your Career and Revel in Your Individuality," by Christine Comaford-Lynch, McGraw Hill, New York, NY, 2007, 268 pages, ISBN. 0-07-148975-4.It turns out that the writer is an entrepreneurial lady and has actually started five new companies in her career.She tells the reader had to get over rejection when your resume is sent into the proverbial round file, as well as how to network in the New World, and enjoy yourself while doing it.Some other interesting advice is how to save your money, and budget but still enjoy life while looking for a job.She explains that "everything is an illusion, so pick one that's empowering," and go for it.What she is getting at is there are so many self-help gurus out there with all sorts of brilliant suggestions to help motivate you.Depending on what type of personality you are, there is certainly a methodology which will work for you.So, get busy and pick one, and get out there and hustle.If you don't have an MBA, but you'd still like to be in management, she suggests ways you can get that done as well.Overall, I found the advice to be quite good, and now I am empowered with more information to suggest to all those people I meet each and every day who are looking for work.If you know of someone that doesn't have a job, and is looking for a job, as we all do, perhaps you will also recommend this book to them.Indeed I hope you will please consider all this and think on it.

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading Cheapest 75 Thematic Readings [Paperback]

Mcgraw Hill Reading See 75 Thematic Readings [Paperback] Details

List Price : Price : $177.92
as of 2012-09-24 10:07 AM

Books a CAT Aspirant Needs to Read - Tips For Online CAT 2010

Every year, the Common Admission Test or CAT is held country wide for admissions into various MBA programmes offered by the business schools.CAT happens to be one of the toughest exams in India, with a mere 1% of candidates finally making to the reputed b-schools.Hence it is very important to study hard and read the best of CAT books to get good marks in the exam.As you all know, the CAT exam is divided into three main sections. Quantitative Ability, Logical Reasoning & Data Interpretation and Verbal Ability.Depending on these three sections, I have provided the names of 3 books a CAT aspirant needs to read.For Quantitative Ability, you need to practice a lot of class 10 and 12 level mathematics.The best books to consult are OP Sinhal's ICSE Maths Text Book and Quantitative aptitude by RS Aggarwal.Aggarwal's book is also available online.CAT aspirants can also purchase the NCERT books of standards 9th to 12th and solve the problems from there.Since most of the students have fear for mathematics, practicing 10 and 12 levels of arithmetic, algebra, will help them to score high marks in the exam.To give up some extra boost to your CAT preparations, you can always consult Magical Book on Quicker Maths by M.Tyra.For Logical Reasoning and Data Interpretation, the best of books include, Data Interpretation and Logical Reasoning for the CAT by Arun Sharma.The book published by Tata McGraw-Hill offers a simple and enjoyable reading to all CAT aspirants.The book very clearly brings out the answer to the key question that many of you guys have in your mind.Many of the logical reasoning books can also be ordered online.For understanding Verbal Ability, you can buy Wren and Marten.To practice grammar all the more, that is the use of nouns, idioms and phrases, you can purchase Thompson and Martinet's "A Practical English Grammar".English usage and vocabulary can be further sharpened by reading "Word Power Made Easy" by Norman Lewis.Inside the book you will find about 50 exercises for solving purposes.While reading, if you don't get the meaning of some words, always consult an English dictionary as that of Oxford to understand the word.The book named "How to Prepare for the Verbal Ability and Reading Comprehension for the CAT" by Arun Sharma and Meenakshi Upadhyay will also greatly help the CAT aspirants to take preparations for the coming exam.According to CAT experts, it is best for the students to read various newspapers and English magazines apart from studying the above must read books, to improve English language skills.MBA aspirants can also go through some of the following books to get an idea on diverse topics in Management.•Marketing Management. Knowledge and Skills - Peter and Donnelly •Financial Management - Khan & Jain •Mathematics for Business Studies - Dr.J.K.Thukral.

More detail about Mcgraw Hill Reading

Dissertation Help: Using EndNote for Tracking and Organizing Literature for Your Lit Review

Doctoral students frequently need dissertation help in tracking and organizing literature.It is a daunting task - after all you will likely read on average three articles a week for over a year in order to accumulate the substantial understanding of your topic on which to base your expertise.While all of these will not be used in the final review of literature, it is likely that you will need to have about 75 peer-reviewed articles referenced in Chapter two.This article discusses EndNote as a database through which you will be able to build a robust library, one that allows you to notate, sort and later recall for writing the vast quantity of ideas you are collecting, for later use in your lit review.First Step - collect quality articles.Most universities track the relevance and scholarship of a review of literature through whether and to what extent your chapter references peer-reviewed work.Not all books are peer-reviewed, but many by reputable houses such as Sage, Pearson, McGraw Hill, Routledge, etc.Will be.Check the publishing house for details.The same is true of journal articles and here you can check the front flap or the guidelines.Second Step - take clear notes and be consistent as to what fields you put them in.EndNote had four or five useful fields for entry at the bottom of the database.Let's use the abstract field as an example.Many students would cut and paste the authors abstract here which is fair enough, however authors' abstracts vary widely as to the types of information they include.More rigorous journals use a format I have come to like, which involves stating the purpose, scope, methodology, findings, conclusions, limitations, and contributions of the work.I would recommend that, whether you put it in the abstract field or not, that you list this information in one consistent field in the data base.However you use your fields ALWAYS be sure to note what was of interest to you when you chose this article.You will likely be writing "a donkey's age" later (as they say in Ireland) and you will be dismayed by how much you forget.Third Step - Sort your lit into groups.EndNote has the groups function in the left hand column.AS you begin to see subtopics of interest, start a group and sort what you have read that fits under this subtopic into the group.EndNote makes it easy you just click and drag.Fourth Step - Attach your PDFs or cut and paste the significant portions of the work.When you are writing there will be cases when you want to go back and drill deeper into the ideas of one or more authors.Perhaps you come to understand a subtlety and want to go back to see if your ideas hold up.Here you will need to be able to get to the original work.Since many online databases deliver work in PDF format, EndNote makes this easy - reference/attach file menu, browse to your work and link it in.Since it is possible that you may move computers during your dissertation process, it will be helpful to place all your EndNote PDFs in one file - that way you can re-establish the links as necessary.These four steps will help you build the robust and accessible library that you need.Work the process and keep your reading and notating level to at least three articles a week and you will soon be ready to come back to your library and use it as a tool for writing.That will be the subject of another article in this series.

More detail about Mcgraw Hill Reading

Mcgraw Hill Reading McGraw Hill Reading Cheap

Mcgraw Hill Reading See McGraw Hill Reading Details

List Price : Price :
as of 2012-09-23 10:07 PM