Cut Backs.Because of the recent economic difficulties many small business or home based business owners look to their marketing campaigns to make come budgetary cut backs.However, historical data indicate that cut backs in marketing can be difficult to recover from even during the recover period.Keep reading and I'll share five marketing recession proof strategies that can boost your business.Recession Marketing.A study published by McGraw-Hill Research followed 600 companies spanning 16 different industries for five years studying their marketing, recession included.The study's data indicate that the companies who either maintained or increased their marketing budget spending had 256% sales growth as compared to those companies who cut back their marketing spending.Actually, those who did cut back their marketing had only a 19% growth during those same five years.Step Up Your Game With These 5 Strategies.1.The answer is not to make cut backs but rather to make sure you aren't wasting any of your marketing budget.You first have to have a measurable marketing method that will allow you to determine cost per lead, cost per sale and lifetime value of a customer.To not have these data is akin to throwing your money out the window.2.Provide solutions to your leads using your copy to preemptively address their concerns.During tough financial times consumers are more careful about where they spend their money.Address these financial concerns directly and before your lead is able to identify those obstacles.3.Review your UPS (Unique Selling Proposition).Does it really set you apart from your competition? Does it explain how your business will benefit your leads? Develop a powerful USP and pull your leads into your personal story.Remember, today's consumers respond much better to a personal touch than a hard sell.4.Buy low.That is, look for specials, sales and bargains from your marketing campaign providers.Take advantage of price cuts in printing, leads lists, media costs and shipping.5.Consider new media outlets such as direct mail campaigns, radio ads or even local television commercials.Send your newly strengthened USP out into the world using every marketing avenue you can afford.Opportunity for Growth.Although consumer spending changes during times of economic recession people will continue to spend money.Take advantage of these spending changes and use a preemptive approach to grab your leads' attention.Turn your efforts to marketing recession proof campaigns and start boosting your business growth today.
Thursday, September 27, 2012
Top 5 Marketing Recession Proof Strategies - Make More Money No Matter What the Economy Does
Cut Backs.Because of the recent economic difficulties many small business or home based business owners look to their marketing campaigns to make come budgetary cut backs.However, historical data indicate that cut backs in marketing can be difficult to recover from even during the recover period.Keep reading and I'll share five marketing recession proof strategies that can boost your business.Recession Marketing.A study published by McGraw-Hill Research followed 600 companies spanning 16 different industries for five years studying their marketing, recession included.The study's data indicate that the companies who either maintained or increased their marketing budget spending had 256% sales growth as compared to those companies who cut back their marketing spending.Actually, those who did cut back their marketing had only a 19% growth during those same five years.Step Up Your Game With These 5 Strategies.1.The answer is not to make cut backs but rather to make sure you aren't wasting any of your marketing budget.You first have to have a measurable marketing method that will allow you to determine cost per lead, cost per sale and lifetime value of a customer.To not have these data is akin to throwing your money out the window.2.Provide solutions to your leads using your copy to preemptively address their concerns.During tough financial times consumers are more careful about where they spend their money.Address these financial concerns directly and before your lead is able to identify those obstacles.3.Review your UPS (Unique Selling Proposition).Does it really set you apart from your competition? Does it explain how your business will benefit your leads? Develop a powerful USP and pull your leads into your personal story.Remember, today's consumers respond much better to a personal touch than a hard sell.4.Buy low.That is, look for specials, sales and bargains from your marketing campaign providers.Take advantage of price cuts in printing, leads lists, media costs and shipping.5.Consider new media outlets such as direct mail campaigns, radio ads or even local television commercials.Send your newly strengthened USP out into the world using every marketing avenue you can afford.Opportunity for Growth.Although consumer spending changes during times of economic recession people will continue to spend money.Take advantage of these spending changes and use a preemptive approach to grab your leads' attention.Turn your efforts to marketing recession proof campaigns and start boosting your business growth today.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment