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Monday, September 24, 2012
When to Use LinkedIn and When to Use Twitter to Pitch the Media
Every generation says "we live in strange times." But even previous generations would have to look at 2010 and admit that we are in the midst of fundamental shifts in media, technology and communication.It is no longer significant to point out how people are relying more on social media and less on print and broadcast media, or that advertisers are shifting dollars rapidly from traditional media outlets to search and social media.This information has trickled down to even the least savvy professionals.But in spite of all this, there is still this perception that somehow broadcast and print media are more legitimate, especially to marketing and communication folks.Businesses love to see when people on Facebook make wall comments and those comments drive Web site traffic and that traffic converts to business.Or when getting ReTweeted results in their store filling up with customers.Or when a blog post helps them get a call back from a prospect.The thing is, there is nothing like seeing your name in print.Even if those 500 media pickups from your online press release drive a lot of new business, there is just a "something" about seeing your name in the business section of the local paper, even if it can't be tracked, measured or attributed to a single sale.Now here it the challenge.Every week there are two fewer newspapers in the US.Magazines are going from weekly publication schedules to monthly, or going entirely online, or just going away.Reporters are being laid off.There are fewer places to earn print media.And if you're like most marketers, you hear that reporters get so many phone and e-mail pitches, they don't bother reading most of them.But.They do use Twitter and LinkedIn to find sources and post queries.The next question is, "okay that is great, how and when do I use LinkedIn and Twitter to reach the media." Here are the ways to be the most successful in your efforts.Twitter is about Just-In-Time communication with the media.Yes, you can and should Tweet your news releases, but don't expect a viral explosion over the announcement of your new Web site.Like so many other aspects of social media, the real value is in listening.Follow the reporters, editors and analysts you most want to reach.At the very least, you'll learn what topics that reporter cares about.If their main focus is on cloud computing, stop pitching them on why IT directors need social media policies.The real home run is when they send out those delicious urgent queries.When reporters need a source right now, they Tweet for it.Respond fast with a good pitch or source, and you're on your way to a great pickup.LinkedIn is about Just-In-Case communication with the media.By building a descriptive LinkedIn profile, you make it easy for the media to find you.Are you a CTO at a midsized company in California? Make sure to use those clear precise words in your LinkedIn Profile.Think like a reporter.If they need to talk to the president of a retailer in the home improvement business, what keywords are they likely to use? Okay, that helps them find you.Now let's be proactive.Any time you meet with, talk to, hear from or have any real life connection to a reporter, find them on LinkedIn and connect with them.Today's LinkedIn connections are yesterdays' Rolodex.By having that relationship built with a reporter, you have access to her via a direct channel when you need to get a story out and they have access to you when she needs a source.
Boost Your Personal Bottom Line By Reading Career Books Before Preparing Brunch
Interestingly enough when I was at Barnes & Noble the other day, I noticed there was a whole aisle filled with career books, and advice on how to get a job.No, I am not looking for a job myself, but I found that rather intriguing.Consider if you will that with so many people out of work, or underemployed that folks are looking for the best strategies to find meaningful work.Okay so let's go ahead and talk about this for second shall we?Yesterday, I picked up an interesting book at the used bookstore for only one dollar with my trade-in.Although the book was written in 2007 it is fast-paced reading and actually had some really good insight.I appreciate that, because as I sit in Starbucks and talk to various folks around our community, I am amazed at how many people are either looking for a job, or would like to move up now that the economy is supposedly getting better.The name of this book is;."Rules for Renegades - How to Make More Money and Rock Your Career and Revel in Your Individuality," by Christine Comaford-Lynch, McGraw Hill, New York, NY, 2007, 268 pages, ISBN. 0-07-148975-4.It turns out that the writer is an entrepreneurial lady and has actually started five new companies in her career.She tells the reader had to get over rejection when your resume is sent into the proverbial round file, as well as how to network in the New World, and enjoy yourself while doing it.Some other interesting advice is how to save your money, and budget but still enjoy life while looking for a job.She explains that "everything is an illusion, so pick one that's empowering," and go for it.What she is getting at is there are so many self-help gurus out there with all sorts of brilliant suggestions to help motivate you.Depending on what type of personality you are, there is certainly a methodology which will work for you.So, get busy and pick one, and get out there and hustle.If you don't have an MBA, but you'd still like to be in management, she suggests ways you can get that done as well.Overall, I found the advice to be quite good, and now I am empowered with more information to suggest to all those people I meet each and every day who are looking for work.If you know of someone that doesn't have a job, and is looking for a job, as we all do, perhaps you will also recommend this book to them.Indeed I hope you will please consider all this and think on it.
Mcgraw Hill Reading Cheapest 75 Thematic Readings [Paperback]
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Books a CAT Aspirant Needs to Read - Tips For Online CAT 2010
Every year, the Common Admission Test or CAT is held country wide for admissions into various MBA programmes offered by the business schools.CAT happens to be one of the toughest exams in India, with a mere 1% of candidates finally making to the reputed b-schools.Hence it is very important to study hard and read the best of CAT books to get good marks in the exam.As you all know, the CAT exam is divided into three main sections. Quantitative Ability, Logical Reasoning & Data Interpretation and Verbal Ability.Depending on these three sections, I have provided the names of 3 books a CAT aspirant needs to read.For Quantitative Ability, you need to practice a lot of class 10 and 12 level mathematics.The best books to consult are OP Sinhal's ICSE Maths Text Book and Quantitative aptitude by RS Aggarwal.Aggarwal's book is also available online.CAT aspirants can also purchase the NCERT books of standards 9th to 12th and solve the problems from there.Since most of the students have fear for mathematics, practicing 10 and 12 levels of arithmetic, algebra, will help them to score high marks in the exam.To give up some extra boost to your CAT preparations, you can always consult Magical Book on Quicker Maths by M.Tyra.For Logical Reasoning and Data Interpretation, the best of books include, Data Interpretation and Logical Reasoning for the CAT by Arun Sharma.The book published by Tata McGraw-Hill offers a simple and enjoyable reading to all CAT aspirants.The book very clearly brings out the answer to the key question that many of you guys have in your mind.Many of the logical reasoning books can also be ordered online.For understanding Verbal Ability, you can buy Wren and Marten.To practice grammar all the more, that is the use of nouns, idioms and phrases, you can purchase Thompson and Martinet's "A Practical English Grammar".English usage and vocabulary can be further sharpened by reading "Word Power Made Easy" by Norman Lewis.Inside the book you will find about 50 exercises for solving purposes.While reading, if you don't get the meaning of some words, always consult an English dictionary as that of Oxford to understand the word.The book named "How to Prepare for the Verbal Ability and Reading Comprehension for the CAT" by Arun Sharma and Meenakshi Upadhyay will also greatly help the CAT aspirants to take preparations for the coming exam.According to CAT experts, it is best for the students to read various newspapers and English magazines apart from studying the above must read books, to improve English language skills.MBA aspirants can also go through some of the following books to get an idea on diverse topics in Management.•Marketing Management. Knowledge and Skills - Peter and Donnelly •Financial Management - Khan & Jain •Mathematics for Business Studies - Dr.J.K.Thukral.
Dissertation Help: Using EndNote for Tracking and Organizing Literature for Your Lit Review
Doctoral students frequently need dissertation help in tracking and organizing literature.It is a daunting task - after all you will likely read on average three articles a week for over a year in order to accumulate the substantial understanding of your topic on which to base your expertise.While all of these will not be used in the final review of literature, it is likely that you will need to have about 75 peer-reviewed articles referenced in Chapter two.This article discusses EndNote as a database through which you will be able to build a robust library, one that allows you to notate, sort and later recall for writing the vast quantity of ideas you are collecting, for later use in your lit review.First Step - collect quality articles.Most universities track the relevance and scholarship of a review of literature through whether and to what extent your chapter references peer-reviewed work.Not all books are peer-reviewed, but many by reputable houses such as Sage, Pearson, McGraw Hill, Routledge, etc.Will be.Check the publishing house for details.The same is true of journal articles and here you can check the front flap or the guidelines.Second Step - take clear notes and be consistent as to what fields you put them in.EndNote had four or five useful fields for entry at the bottom of the database.Let's use the abstract field as an example.Many students would cut and paste the authors abstract here which is fair enough, however authors' abstracts vary widely as to the types of information they include.More rigorous journals use a format I have come to like, which involves stating the purpose, scope, methodology, findings, conclusions, limitations, and contributions of the work.I would recommend that, whether you put it in the abstract field or not, that you list this information in one consistent field in the data base.However you use your fields ALWAYS be sure to note what was of interest to you when you chose this article.You will likely be writing "a donkey's age" later (as they say in Ireland) and you will be dismayed by how much you forget.Third Step - Sort your lit into groups.EndNote has the groups function in the left hand column.AS you begin to see subtopics of interest, start a group and sort what you have read that fits under this subtopic into the group.EndNote makes it easy you just click and drag.Fourth Step - Attach your PDFs or cut and paste the significant portions of the work.When you are writing there will be cases when you want to go back and drill deeper into the ideas of one or more authors.Perhaps you come to understand a subtlety and want to go back to see if your ideas hold up.Here you will need to be able to get to the original work.Since many online databases deliver work in PDF format, EndNote makes this easy - reference/attach file menu, browse to your work and link it in.Since it is possible that you may move computers during your dissertation process, it will be helpful to place all your EndNote PDFs in one file - that way you can re-establish the links as necessary.These four steps will help you build the robust and accessible library that you need.Work the process and keep your reading and notating level to at least three articles a week and you will soon be ready to come back to your library and use it as a tool for writing.That will be the subject of another article in this series.
Sunday, September 23, 2012
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