Mcgraw Hill Reading See Business Research Methods (Mcgraw-Hill/Irwin) Details
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Product Description
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
Business Research Methods (Mcgraw-Hill/Irwin) Reviews
Mcgraw Hill Reading : Business Research Methods (Mcgraw-Hill/Irwin) Reviews
| 3 of 3 people found the following review helpful  Ensure you understand the Kindle format, By Amazon Verified Purchase This review is from: Business Research Methods (Mcgraw-Hill/Irwin) (Kindle Edition) In general, the content of the text is well done. There are many examples as well as reasonable process flows to be used for creating and documenting research.My concern is the format offered for Kindle readers. The book is offered in Print Replica format, not traditional Kindle format. If the reader is used to Kindle format, then beware, there are substantial differences. I will highlight three. First, there is no search. For a book that will be used essentially as a reference text, I find this unacceptable. This lack is not documented in the fine print. Second, the text can only be loaded to 2 devices. This is documented, but it's good to recognize the deviation from the standard Kindle practice of 5. It is not uncommon for me to have books loaded at home, work, and then on one mobile device. Maybe that's overkill. The point is, however, if one is not aware of the restriction (who reads the fine print?), the message provided by the Kindle reader directs one... Read more 4 of 5 people found the following review helpful boring, Amazon Verified Purchase This review is from: Business Research Methods (Mcgraw-Hill/Irwin) (Hardcover) I bought this for a class..not for personal reading so perhaps that is the root of my dislike. However, this book is basically about 'how to research'..really!?! How to research? If I'm in my fifth year of college and don't know how to research, then God help me. Seemed like a pointless book to me. 1 of 1 people found the following review helpful  MBA, By Amazon Verified Purchase This review is from: Business Research Methods (Mcgraw-Hill/Irwin) (Hardcover) Got this book as part of my MBA program. Decided to order from Amazon due to the lower cost versus the campus bookstore. During the first week of class found that the book came with a CD from the bookstore. Don't know how this will affect my class; but the cost reduction was great. All other content is the same. I give it four stars because I don't know what impact not having the CD will have on my class. |
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